From mobility and food to solidarity and access to knowledge, the collaborative economy is erasing market frictions and reshuffling the deck in traditional sectors by promoting shared use. Co-subscription to digital services plays a central and essential role in this new development model, enabling consumers to benefit from services without owning them. To explore the ethical, technical and legal issues involved, Spliiit publishes its co-subscription sharing guide for professionals and users alike.
🫵 Download sharing guide and 2024 subscription market trends
By massively increasing their prices, subscription services are fuelling inflation. Has the subscription market reached the age of folly? As far as consumers are concerned, all studies point to high overall usage levels, as well as a rising average spending basket by 2023. The average French household now has 3 subscriptions, for an estimated annual bill of between €37 and €52, depending on age. But inflation is causing tensions. Faced with soaring prices for video-on-demand services (+25% in 1 year), 84% of French subscribers now say they are ready to give up one or more subscriptions. Sensitivity to price increases is growing, and the low-cost image of streaming platforms is increasingly being called into question.
With these new constraints in mind, the industry giants are accelerating their strategy of conquering the market from below: by limiting code-sharing and offering more lucrative ad-supported packages. Indeed, streaming platforms have calculated that advertising revenues more than compensate for the lower price of these packages.
The co-subscription sharing guide for a new way of thinking about subscriptions. Spliiit's answer to inflationary temptation is co-subscription. For the start-up, the subscription economy must remain a win-win concept for both companies and customers. For the former, predictable revenues, increased customer lifecycle value, and opportunities for up-selling and cross-selling; for users, guaranteed convenience and access to a wide range of services at reasonable costs. Spliiit is a timely reminder of the inextricable link between the subscription economy and the sharing economy. For the new generations, freedom is no longer about owning. It's about enhancing life by diversifying experiences, maximizing available resources and multiplying exchanges. It's about networks rather than markets, access and quality rather than ownership.
Spliiit also takes advantage of its co-subscription sharing guide to return to the question of the legality of subscription sharing. Nothing in the start-up's activity infringes copyright or violates the platforms' contractual conditions. In fact, Spliiit respects publishers' terms and conditions, allowing account holders to obtain a minority share of the subscription fees. Spliiiters always make significant savings, but never profits. In addition, Spliiit refers exclusively to multi-account and multi-user subscriptions.
Spliiit democratizes collaborative subscription. Much more than a leader in co-subscription in Europe, Spliiit promotes a virtuous model that benefits individuals and publishers alike. The platform has already generated savings of over 13 million euros for its 917,549 users, who have direct access to over 220 services to share. In doing so, Spliiit is increasing the size of the paid market by attracting new subscribers who, previously, would never have paid for the service. Here again, the figures speak for themselves: in the absence of a co-subscription solution, 37% of Spliiiters would have gone without the service they currently share, while 29% would have turned to illegal sites. According to a recent survey, 24% of French Internet users claim to have consumed at least one piece of dematerialized cultural or sporting content illegally over the past 12 months.
🫵 Download the 2024 subscription market trends and sharing guide
Frequently asked questions
Contents
More than 100 shareable
subscriptions
€/month
