Spliiit 2023 barometer: 26% increase in digital subscriptions

In 2023, digital subscriptions saw their prices rise by an average of 26%, directly impacting consumers' budgets. This increase concerns popular services such as Netflix, Disney+, Spotify and YouTube Music. According to the Spliiit barometer, these increases are accompanied by growing user frustration at ever-higher prices.

Which services have grown the most in 2023?

The major streaming platforms and digital services have all revised their prices upwards:

• Netflix (ad-free): +50
• Apple TV+: +43
• Disney+ (commercial-free): +33
• Spotify Premium and YouTube Music: +10%.
• Deezer Premium: +9

These increases particularly affect users' favorite categories, notably SVOD and music, the leaders in popularity on Spliiit.

An alternative: co-subscribing with Spliiit

Despite this inflation, the French remain attached to their digital services thanks to co-subscription. Spliiit, Europe's leading subscription-sharing company, makes it possible to cut costs by sharing fees with other users.

Key figures from the Spliiit 2023 barometer :

• 47% of users would not subscribe without Spliiit.
• 29% would choose a cheaper offer.
• 18% would consider piracy.

Spliiit offers over 250 services to share, ranging from SVOD and software to gaming, security and music.

Impact of price increases on the subscription market

Guillaume Lochard, co-founder of Spliiit, summarizes:
"Digital subscription rates have risen by 26% in 2023. This increase is causing growing discontent among users, already affected by inflation. If this trend continues, it could profoundly transform the digital subscription industry."

With Spliiit, users can maintain access to their favorite services without blowing their budget.

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